Sahil Sahotra — SaaS Growth Strategist & Product Marketing Manager

My Story

Growth-Focused.
Data-Driven.
AI-Native.

I’m Sahil Sahotra, a Marketing and Product Marketing Manager with 7+ years of experience across SaaS, technology and e-commerce. I specialise in GTM, demand generation, performance marketing, CRM, content and analytics across GCC and international markets, driving customer acquisition, pipeline and revenue growth.

🎯360° Marketing Strategy

📦Product Marketing & GTM

✍️Demand Generation & Growth

🤖AI-Powered Marketing & Analytics

Qualified inbound leads via SEO demand generation

Organic traffic growth across SaaS product websites

Growth in brochure downloads and product inquiries

Increase in demo requests through product marketing

SaaS products marketed across ERP, HR & enterprise software

Project delivery success rate across all initiatives

Selected Work

Case Studies

8 brands. Real results. Scroll through the work.

GOVERNMENT SaaS · SAUDI ARABIA

SAUDI AMANA PROJECT

Supported product marketing and digital positioning for a Saudi AMANA government initiative involving white-labelled SaaS solutions FoxERP, Helpion and Axionic. Focused on clear solution messaging, product presentation and strengthening market relevance across the GCC enterprise landscape.

3 SaaS SOLUTIONS

White-labelled platforms supported across the government initiative.

E-Commerce SEO · Saudi Arabia

SONY SAUDI ARABIA

Comprehensive SEO optimization across 2,000+ ecommerce product pages — improving technical foundations, content quality, structured data, and organic visibility across Sony's entire product catalog.

2,000+

Product pages fully SEO-optimized

SaaS Product Marketing · ERP Software

FOXERP

Led product marketing and digital growth for FoxERP, an enterprise resource planning platform for SMEs. Focused on product positioning, SEO-driven demand generation, and conversion-optimized landing pages to increase inbound interest and product awareness.

+40%

Increase in qualified demo requests

B2B SaaS · Fleet Management Software

AUTOMAX FLEET

Developed digital marketing and SEO strategies for Automax Fleet Management, improving product visibility across logistics and transportation sectors. Optimized product pages, technical content, and solution messaging to attract high-intent enterprise leads.

+55%

Organic traffic from logistics industry keywords

SaaS Growth · Influencer Strategy

DEBUTIFY SAAS

Designed and executed influencer marketing campaigns targeting the Shopify ecosystem — building authentic social proof, expanding brand awareness, and driving measurable trial signup growth.

+22%

Trial signup conversion increase

HR SaaS · Product Marketing

JUSTLOGIN HR

Executed content-led marketing and SEO initiatives for JustLogin, an HR and payroll SaaS platform. Created solution-focused landing pages and optimized product messaging to improve lead generation from HR decision-makers.

+35%

Increase in HR software inbound inquiries

Business Intelligence · Data Analytics

INFOORE BI

Developed digital marketing and product messaging for Infoore BI, a business intelligence and analytics platform — positioning the product for enterprise decision-makers while creating educational content to showcase data-driven insights capabilities.

+30%

Increase in product page engagement

Global SEO · Performance Marketing

BORN PRIMITIVE

Built a content-led SEO strategy expanding global organic reach — identifying international demand signals, creating high-intent content, and improving organic conversion across key global markets.

Global

Organic reach expansion achieved

Smart City Technology · B2G Marketing

LIGHTSENSE

Led marketing communication and product storytelling for LightSense, a smart street lighting platform for municipalities. Focused on solution marketing, content strategy, and awareness campaigns supporting large-scale smart city deployments.

21,000+

Smart lighting controllers deployed and managed

Philosophy

How I Think
About Growth.

🎯

PRODUCT-FIRST MARKETING

I start with deep product understanding before shaping positioning, messaging and campaigns. This ensures every marketing initiative reflects real customer value, clear differentiation and strong product-market relevance.

GTM StrategyPositioningMessaging

✍️

Integrated 360° Growth

I connect SEO, paid media, content, CRM, email, social and conversion into one integrated growth system. Every channel supports the same objective: attracting the right audience and moving them efficiently through the funnel.

SEOContent StrategyDemand Gen

📊

DATA-DRIVEN DECISIONS

I use data to connect marketing activity with pipeline, customer acquisition, conversion and revenue. Performance insights guide campaign optimisation, budget priorities and smarter decisions across the customer journey.

AnalyticsAttributionA/B Testing

🤖

AI-POWERED MARKETING

I use AI to accelerate research, content development, analysis, optimisation and workflow automation. The goal is faster execution and better decision-making without compromising strategy, accuracy or brand quality.

AI ToolsAutomationScale

Innovation

AI Marketing Lab

Building next-generation marketing systems that fuse human creativity with machine-speed execution.

🔍

AI Content Research

Using AI to analyze search intent at scale, surface content gaps, and identify high-opportunity topics — compressing weeks of research into hours.

🗂️

AI SEO Topic Clustering

Building semantic content architectures using AI-powered clustering — structuring authority hubs that dominate entire topic spaces in SERPs.

⚙️

AI Marketing Automation

Designing automated workflows for content distribution, lead nurturing, and personalization — running high-touch campaigns at dramatically lower cost.

🚀

AI Campaign Optimization

Leveraging AI for continuous campaign optimization — from copy testing to budget allocation — ensuring every dollar delivers maximum measurable ROI.

"Marketing is evolving. I build systems that evolve with it."

Career

Experience Timeline

2026 — Present

PRODUCT MARKETING MANAGER

iCare Software · USA (Remote)

Lead 360° product marketing and demand generation for a B2B SaaS platform across multiple market segments.

Develop segment-specific GTM strategies, positioning and campaign messaging across childcare, after-school, ABA, private school and provider-focused markets.

Manage lead generation and conversion initiatives across HubSpot, landing pages, email campaigns and digital channels to improve funnel performance and qualified pipeline growth.

Partner with Sales, Growth, Content and Design teams to align campaign execution, lead follow-up and customer acquisition priorities.

2024 — 2026

PRODUCT MARKETING & DIGITAL PROMOTION MANAGER

Leader Investment Group / LeSoft Ltd · Saudi Arabia, GCC (Remote)

Led integrated growth and product marketing initiatives across 12+ SaaS products targeting GCC and international markets, spanning GTM, positioning, content, CRM and digital acquisition.

Supported a Saudi AMANA government project, contributing to product marketing and digital positioning for white-labelled SaaS solutions including FoxERP, Helpion and Axionic.

Increased high-intent demo bookings by 15% and expanded non-branded visibility by 20% through website, content and customer-journey optimisation.

Built integrated content, CRM, marketing automation and digital growth programs, contributing to 40% growth in qualified inbound leads.

Coordinated Product, Development, Content and Sales teams, reducing campaign turnaround time by 35% and supporting 18% faster product launches.

2023 — 2024

DIGITAL MARKETING MANAGER

Techies Infotech · Mohali, India

Led digital marketing strategies for international clients including Sony Saudi Arabia, Born Primitive, CGP Group, and DP Training.

Optimized SEO and Google Shopping campaigns for 2,000+ e-commerce products improving visibility and organic traffic.

Executed global SEO and content campaigns expanding organic reach and improving site-wide conversion rates.

Managed cross-functional teams of 20+ designers, developers, and marketers achieving 95% project success rate.

2022 — 2023

DIGITAL MARKETING LEAD

Netsmartz · Mohali, India

Managed in-house marketing strategy and execution for company brand growth and digital campaigns.

Implemented AI-driven marketing automation improving campaign efficiency and personalization at scale.

Executed targeted email campaigns increasing open rates by 25% and click-through rates by 20%.

Led technical SEO audits and on-page optimization improving website search visibility and performance.

2021 — 2022

PROJECT MANAGER

iOTA Infotech – Creative Agency · Mohali, India

Managed digital marketing projects for SaaS platforms including Debutify, JustLogin, and Givey.

Executed influencer marketing campaigns driving 22% increase in trial signups for Debutify.

Implemented long-form SEO content strategies increasing blog-driven signups by 75%.

Delivered 360° marketing strategies across SEO, SEM, influencer marketing, and email marketing.

2019 — 2020

DIGITAL MARKETING EXECUTIVE

iOTA Infotech – Creative Agency · Mohali, India

Conducted keyword research and SEO optimization improving Google SERP rankings across multiple industries.

Generated leads for SMEs through market research and targeted digital marketing campaigns.

Utilized Ahrefs, SEMrush, Buzzstream, and Google Analytics to analyse performance and optimise strategies.

Demonstrated adaptability across dynamic client environments managing multiple projects simultaneously.

Insights

Thought Leadership

AI in Marketing

HOW AI IS RESHAPING THE B2B SAAS MARKETING STACK IN 2025

A deep dive into how modern SaaS marketing teams are integrating AI into core workflows — from content creation to campaign optimization and customer intelligence.

↗

SaaS Growth Strategy

THE PRODUCT-LED GROWTH FRAMEWORK FOR B2B SAAS MARKETING LEADERS

Why the best SaaS growth engines in 2025 are built around the product — and how to align marketing strategy with product usage data and user behavior signals.

↗

SEO in the AI Era

SEO IS NOT DEAD — IT'S EVOLVING. HOW TO WIN IN THE AGE OF AI SEARCH

With AI Overviews changing SERP dynamics, organic growth demands a new playbook. Entity authority, topical depth, and first-hand experience signals matter more than ever.

↗

Product Storytelling

FROM FEATURES TO FEELINGS: THE ART OF SAAS PRODUCT STORYTELLING

The most successful SaaS companies sell transformations, not features. How to build a messaging architecture that connects product value to customer emotion and outcomes.

↗

MARKETING STRATEGY.
BUSINESS GROWTH.

Growth-Focused.
Data-Driven.
AI-Native.

Marketing Performance Dashboard

Case Studies

How I Think
About Growth.

AI Marketing Lab

Skills Ecosystem

My Growth Playbook

Experience Timeline

Certifications

Thought Leadership

LET'S BUILD
THE NEXT
GROWTH STORY.

MARKETING STRATEGY.BUSINESS GROWTH.

Growth-Focused.Data-Driven.AI-Native.

Marketing Performance Dashboard

Case Studies

How I ThinkAbout Growth.

AI Marketing Lab

Skills Ecosystem

My Growth Playbook

Experience Timeline

Certifications

Thought Leadership

LET'S BUILDTHE NEXTGROWTH STORY.

MARKETING STRATEGY.
BUSINESS GROWTH.

Growth-Focused.
Data-Driven.
AI-Native.

How I Think
About Growth.

LET'S BUILD
THE NEXT
GROWTH STORY.